[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.teicon.cz\/jestli-neco-potrebujes-tak-si-to-najdi-na-googlu\/#Article","mainEntityOfPage":"https:\/\/www.teicon.cz\/jestli-neco-potrebujes-tak-si-to-najdi-na-googlu\/","headline":"Jestli n\u011bco pot\u0159ebuje\u0161, tak si to najdi na Googlu","name":"Jestli n\u011bco pot\u0159ebuje\u0161, tak si to najdi na Googlu","description":"D\u0159\u00edve se v\u00edce lid\u00e9 v\u011bnovali \u010dten\u00ed knih, \u010dasopis\u016f a i denn\u00edho tisku. Dnes si v\u0161echno dohledaj\u00ed na internetu a v podstat\u011b je to celkem i jednodu\u0161\u0161\u00ed,...","datePublished":"2019-05-07","dateModified":"2023-05-24","author":{"@type":"Person","@id":"https:\/\/www.teicon.cz\/author\/#Person","name":"","url":"https:\/\/www.teicon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"teicon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.teicon.cz\/wp-content\/uploads\/img_a356524_w2707_t1571067626.jpg","url":"https:\/\/www.teicon.cz\/wp-content\/uploads\/img_a356524_w2707_t1571067626.jpg","height":0,"width":0},"url":"https:\/\/www.teicon.cz\/jestli-neco-potrebujes-tak-si-to-najdi-na-googlu\/","about":["Spole\u010dnosti"],"wordCount":436,"articleBody":"      D\u0159\u00edve se v\u00edce lid\u00e9 v\u011bnovali \u010dten\u00ed knih, \u010dasopis\u016f a i denn\u00edho tisku. Dnes si v\u0161echno dohledaj\u00ed na internetu a v podstat\u011b je to celkem i jednodu\u0161\u0161\u00ed, ne\u017e se jen zd\u00e1. Sta\u010d\u00ed si otev\u0159\u00edt obl\u00edben\u00e9 webov\u00e9 str\u00e1nky a v nich tak trochu zalistovat. V\u011bt\u0161inou n\u00e1s zaujmou takov\u00e9, kter\u00e9 jsou dob\u0159e strukturovan\u00e9, zv\u00fdrazn\u011bn\u00e1 samoz\u0159ejm\u011b slova, kter\u00e1 n\u00e1s nejv\u00edce zaj\u00edmaj\u00ed a kdy\u017e je v\u0161e hezky designov\u011b vytvo\u0159eno, tak to p\u0159ece jenom zaujme na prvn\u00ed pohled. Pravdou je, \u017ee to ale nen\u00ed v\u0161echno. Ka\u017ed\u00e1 takov\u00e1 internetov\u00e1 str\u00e1nka se skl\u00e1d\u00e1 z mnoha dal\u0161\u00edch text\u016f, a pokud ty budou nudn\u00e9, tak bohu\u017eel tady nikdo moc dlouho nevydr\u017e\u00ed a prakticky je jen ot\u00e1zkou \u010dasu, kdy autor p\u0159estane d\u00e1l provozovat svoje d\u00edlo. Pokud n\u011bkdo pot\u0159ebuje n\u00e1v\u0161t\u011bvnost a to p\u0159ece jenom z n\u011bjak\u00e9ho d\u016fvodu chce ka\u017ed\u00fd, kdo vlastn\u00ed webov\u00e9 str\u00e1nky nebo i celkov\u011b tvo\u0159\u00ed blog, tak se to bez PR \u010dl\u00e1nk\u016f neobejde. Prakticky jsou dobr\u00fdm z\u00e1kladem pro dal\u0161\u00ed samoz\u0159ejm\u011b pozitivn\u00ed v\u00fdsledky. Co um\u00ed takov\u00fd text?  P\u0159edev\u0161\u00edm p\u0159it\u00e1hnout \u010dten\u00e1\u0159e, jeliko\u017e jeho obsah je nau\u010dn\u00fd, \u010dtiv\u00fd a poutav\u00fd. Pokud je webov\u00e1 str\u00e1nka sou\u010d\u00e1st\u00ed firmy, kter\u00e1 zde propaguje svoji pr\u00e1ci a v\u00fdrobky, tak je do vcelku dal\u0161\u00ed jasn\u00e1 v\u011bc, p\u0159it\u00e1hne n\u00e1v\u0161t\u011bvn\u00edky a c\u00edlem je zm\u011bnit je na odb\u011bratele, tud\u00ed\u017e z\u00e1kazn\u00edky. Kvalitn\u011b zpracovan\u00fd text um\u00ed posunout na\u0161e d\u00edlo na lep\u0161\u00ed pozici ve vyhled\u00e1va\u010d\u00edch. Nej\u010dast\u011bji se jedn\u00e1 o seznam.cz a google.cz. Text mus\u00ed b\u00fdt z tohoto d\u016fvodu jasn\u011b origin\u00e1ln\u00edm d\u00edlem, co\u017e dobr\u00fd copywriter zvl\u00e1dne velice dob\u0159e. T\u00edm rozhodn\u011b nebude hrozit \u017e\u00e1dn\u00e1 duplicita, co\u017e je kop\u00edrov\u00e1n\u00ed nebo opisov\u00e1n\u00ed text\u016f. Kvalitn\u00ed \u010dten\u00ed zase pro zm\u011bnu skute\u010dn\u011b p\u0159it\u00e1hne v\u00edce \u010dten\u00e1\u0159\u016f, dokonce je dok\u00e1\u017ee p\u0159esv\u011bd\u010dit, pro\u010d by si dan\u00fd v\u00fdrobek nebo postup m\u011bli zakoupit a vyzkou\u0161et. Zapln\u00ed kr\u00e1sn\u011b webov\u00e9 str\u00e1nky a dokonce pomohou i ke slu\u0161n\u00fdm v\u00fdd\u011blk\u016fm.  Hodn\u011b z\u00e1le\u017e\u00ed na d\u00e9lce textu, samoz\u0159ejm\u011b origin\u00e1ln\u00ed a zaj\u00edmav\u00fd text se bude \u010d\u00edst jedna radost, ale kdy\u017e bude nudn\u00fd tak i p\u016fl NS bude p\u0159\u00edli\u0161. Nejlep\u0161\u00ed je pr\u016fm\u011br okolo 1 800 znak\u016f a samoz\u0159ejmost\u00ed jsou tematick\u00e9 fotografie nebo obr\u00e1zky.                                                                                                                                                                                                                                                                                                                                                                                           3.9\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jestli n\u011bco pot\u0159ebuje\u0161, tak si to najdi na Googlu","item":"https:\/\/www.teicon.cz\/jestli-neco-potrebujes-tak-si-to-najdi-na-googlu\/#breadcrumbitem"}]}]